The Solution to a Problem
Family Productions Inc. started as a solution to a problem many years ago. In the early 90’s Louise Reinich found herself with a dilemma on her hands that many women face – how do you balance work with raising children? The answer came in the form of a commission sales position with the Edmonton Woman’s Show that allowed Reinich to work partially from home.
Shortly after starting with the Edmonton Woman’s Show, Reinich realized that she had a passion for this consumer tradeshow. Although the Show was not doing well in those days, she saw the potential that existed. When word got out that the Show was up for sale, Reinich jumped on the opportunity to take it on, and made the commitment to build it into what she had long envisioned. 20 years later, and the Edmonton Woman’s Show is still going strong. So strong in fact, that there have been 2 Shows each year since 1997.
There have been hundreds of colourful stories of success from exhibitors, sponsors and attendees that have come out of the Show. Ask anyone who has attended a few times and they will be able to tell you their favourite feature, celebrity, ad campaign, and favourite moment from the Edmonton Woman’s Show. It has become a celebration of women – a gathering, a community, an entity of its own.